Medical Marketing, Field Marketing – Field Marketing Strategy

Job Description

Assoc. Field Medical Marketing Director (Mid-Atlantic) | Neurocrine Biosciences

The Tone:
This is a field-based role at Neurocrine Biosciences, covering the Mid-Atlantic region. Neurocrine Biosciences is a biopharmaceutical company dedicated to discovering, developing, and commercializing life-changing treatments for patients with neurological, psychiatric, endocrine, and immunological disorders. This role is crucial for gathering valuable field intelligence and insights from Key Opinion Leaders (KOLs) and customers, directly influencing and shaping marketing strategies for the company’s diverse portfolio of treatments.

The TL;DR
• Role: Full Time
• Location: Field-based, Mid-Atlantic Region, USA
• Pay: $173900–$238000 yearly
• Team: Medical Marketing team, aligned to broader Marketing
• Mission: Act as the primary Marketing point of contact for field intelligence to help shape and inform marketing strategies.

What You’ll Actually Do
• Brand Strategy and Optimization: Partner actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives, transforming field insights and real-world feedback into data-driven program enhancements to optimize campaign effectiveness.
• Key Opinion Leader (KOL) Engagement: Develop regional business engagement plans, manage relationships with assigned healthcare professionals (HCPs) to gather ongoing insights and sentiment, and identify emerging KOLs for potential brand partnerships.
• Advisory Board and Speaker Program Leadership: Execute Advisory Boards end-to-end, from participant recruitment to insight reporting, and ensure the success of peer-to-peer/patient ambassador programs, including speaker selection, coaching, and event coordination.
• Patient and Caregiver Program Management: Drive patient engagement through strategic execution and operational management of Patient Ambassador and Influencer programs, cultivating relationships with patients and caregivers and securing their participation for events.
• Content Development and Field Alignment: Own and lead the development of all content for peer-to-peer programs, product theaters, patient/caregiver programs, and promotional materials, while partnering with regional field teams to ensure consistent brand strategy implementation.

The Must-Haves
• Background: Bachelor’s degree in marketing, business, health policy, scientific, or a related field.
• Experience: A minimum of 10 years of relevant experience in pharmaceutical or biotech marketing and sales is strongly preferred. Alternatively, a Master’s degree combined with at least 8 years of similar experience is also preferred.
• Skills: Exceptional communication and diplomacy, coupled with strong clinical acumen to effectively combine scientific knowledge with communication skills; in-depth understanding of the legal, compliance, and regulatory environment governing pharmaceutical promotions; demonstrated capabilities in strategic thinking, initiative, problem-solving, and creativity, applied effectively to product positioning and messaging; and a proven track record of building strong cross-functional relationships across medical, legal, regulatory, advocacy, compliance, and corporate communications colleagues.
• Bonus: Prior therapeutic area experience is preferred, though not strictly required for this role.