Product Marketing Manager – FPGA Products

Job Description

Manager – Product Marketing | Microchip Technology

The Tone:
This is a full-time role at Microchip Technology. Microchip Technology Inc. develops embedded control applications, including a broad portfolio of microcontrollers, microprocessors, FPGAs, and various connectivity and memory devices. This critical Manager, Product Marketing role will strategically drive the market success of their FPGA products, defining roadmaps and ensuring revenue growth in a globally connected world. The company prides itself on a culture that supports growth, stability, and employee development.

The TL;DR
• Role: Full Time
• Team: Cross-functional teams including engineering, sales, applications, and corporate marketing.
• Mission: Own the strategic and tactical marketing responsibilities for a portfolio of FPGA products, ensuring revenue and margin growth.

What You’ll Actually Do
• Product Strategy: Define and maintain product line strategy, developing business cases for new FPGA products, IP, solutions, and features.
• Go-to-Market: Create and implement comprehensive marketing plans, driving new product introductions, pricing, forecasting, and collateral development.
• Competitive Intelligence: Conduct in-depth competitive analysis, develop clear product positioning, and provide competitive intelligence to sales teams.
• Business Development: Identify and pursue new business opportunities, collaborating with sales to develop account strategies and secure design wins.
• Cross-Functional Leadership: Partner with engineering to define specifications, support worldwide field sales and applications teams, and represent Microchip at industry events.

The Must-Haves
• Background: Bachelor’s degree in Electrical Engineering or a related field, overseeing the marketing of FPGA products.
• Experience: 12+ years of relevant experience, including at least 5 years in semiconductor product marketing. Demonstrated ability in defining product strategies, managing product lifecycle, and driving business development.
• Skills: Strong technical understanding of semiconductor architectures and applications. Excellent communication, presentation, and negotiation skills. Proven ability to work effectively in a global, cross-functional team environment.
• Bonus: A Master of Business Administration (MBA) degree is preferred.