Channel Marketing Manager

Job Description

Senior Channel Marketing Manager | Motorola Solutions

The Tone:
This is a full-time role at Motorola Solutions, located remotely within the USA. Motorola Solutions builds and connects technologies that help protect people, property, and places globally. Their solutions foster collaboration critical for enhancing safety in communities, schools, hospitals, and businesses. This role is essential for developing marketing plans and strategies with system integrators within the video security and access control partner channels, directly contributing to loyalty and sales growth and supporting the overarching mission of a safer future.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote, USA
• Pay: $100000–$110000 yearly
• Team: Channel Marketing (reports to Channel Marketing)
• Mission: This person develops marketing plans and strategies with system integrators to drive loyalty and sales growth for video security and access control products.
• Tech Stack: CRM reporting, marketing automation tools

What You’ll Actually Do
• Build Relationships: Establish and maintain internal connections with sales leaders, channel account managers, and operations, as well as external relationships with system integrators, to effectively execute partner marketing initiatives.
• Drive Strategy: Develop, plan, and lead the execution of comprehensive marketing strategies through system integrators, ensuring alignment with overall business objectives.
• Analyze Performance: Continuously track and report on campaign metrics and key performance indicators to assess effectiveness and inform future strategic direction for partner marketing.
• Manage Resources: Strategically manage partner budgets and Marketing Development Funds (MDF) to prioritize and invest in high-impact programs that yield the greatest return on investment.
• Enable Partners: Identify, create, and oversee compelling and meaningful content, collateral, and tools designed to empower partners to promote and sell Motorola Solutions’ video security and access control products more effectively.

The Must-Haves
• Background: Bachelor’s Degree required or equivalent experience. This role requires knowledge of the channel, with a strong understanding of partner marketing, sales enablement, and marketing strategy to drive co-marketing efforts with System Integrators.
• Experience: 7+ years of channel marketing experience.
• Skills: Strong written and verbal communication skills, including excellent presentation abilities; proficiency in CRM reporting and marketing automation tools; ability to connect sales and marketing functions to drive unified goals and effectively interface with sales leaders; understanding of lead flow processes and management, with the capability to create and execute high-impact, full-funnel partner marketing campaigns.
• Bonus: 5+ years in B2B technology; previous experience in entrepreneurial environments; Bachelor’s or advanced degree in marketing or related disciplines.