Backcountry

Backcountry pioneers the re-engineering of omni-channel retail as an AI-native enterprise. We acquire and transform iconic brands, leveraging our Genesis operating platform—unifying a Data Fabric, Automation Engine, proprietary tools, and shared services—to modernize operations, elevate customer experiences, and expand margins. Our portfolio of 13 brands, including premier home and outdoor banners like Sur La Table and One Kings Lane, collectively generates over $1B in revenue, serving as real-world innovation hubs and revitalizing companies with strong customer loyalty.

We are committed to building a next-generation technology conglomerate, powered by proprietary AI. Our collaborative culture thrives across offices in Austin, Chicago, Los Angeles, Salt Lake City, Seattle, and Toronto. Backed by leading VC investors, including Altos Ventures, Maveron, and Khosla Ventures, we are continually seeking exceptional builders, operators, and technologists to join our innovative journey and shape retail’s future.