Senior Programmatic Strategist

Job Description

Senior Programmatic Strategist | Confidential Employer

The Tone:
This is a full-time role at WITHIN, located in Dallas-Fort Worth, Texas, with a hybrid schedule. WITHIN is a Performance Branding company that integrates creative and media, performance and brand, across various media channels to drive business growth for major brands such as The North Face, Timberland, and Ben and Jerry’s. This role is crucial for executing and optimizing programmatic campaigns for a specific client, translating campaign goals into actionable strategies, and ensuring performance aligns with client objectives. The company fosters a collaborative environment where teams are challenged and utilize AI to innovate and make informed decisions.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid – Dallas-Fort Worth, Texas
• Pay: $95000–$140000 yearly
• Team: Reports to the Programmatic Manager.
• Mission: Own day-to-day execution, monitor performance, and translate campaign data into clear actions for client programmatic work.
• Tech Stack: The Trade Desk, DSPs (Demand-Side Platforms), Excel

What You’ll Actually Do
• Build and Manage: Build, launch, manage, and optimize programmatic campaigns for the client in The Trade Desk and other DSPs.
• Strategize: Translate campaign goals into specific audience, inventory, budget, bidding, and measurement decisions in partnership with the Programmatic Manager.
• Monitor and Optimize: Monitor campaign pacing, delivery, and performance, then investigate issues and make timely optimizations.
• Ensure Quality: Apply quality checks to campaign setup, tracking, and reporting both before and after launch.
• Analyze and Report: Analyze campaign results, develop tests, and communicate findings and recommendations to internal stakeholders and the client team.

The Must-Haves
• Background: Senior-level professional with a strong understanding of programmatic buying, campaign pacing, audience targeting, bidding, and performance measurement.
• Experience: 3 years of direct, hands-on experience running programmatic campaigns in The Trade Desk and at least one other DSP, with the ability to independently set up, troubleshoot, optimize, and report on live campaigns.
• Skills: Strong understanding of programmatic buying, campaign pacing, audience targeting, bidding, and performance measurement, clear communication skills, and sound judgment for explaining performance and next steps.
• Bonus: Experience managing details and priorities for a client account in a fast-moving team environment.